Hey 👋 I’m Maddi, the founder of FitKnicks and a gym enthusiast who’s had her fair share of awkward moments in activewear (not to mention plenty out of it).

I’ve competed in bodybuilding, powerlifting, and boxing—purely in a recreational sense—but enough to know the struggle of leaks, visible panty lines, and camel toe all too well.

After hearing my mum friends talk about post-baby workouts and their own challenges with incontinence, I realised these issues weren’t just mine—they’re something so many women deal with. So, I decided to create a solution.

FitKnicks is gym underwear that actually works. No leaks, no lines, and no wedgies—just confidence and comfort for women who train, move, and live in their gym gear. It’s my way of helping women feel amazing, no matter what life (or the gym) throws at them.